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208-865-2600


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Marketing Tools

Drive Traffic to Your Website With EFFECTIVE Marketing Tools!

Wow New Customers, Nurture Existing Customers

McDonald Web Services will listen to your goals to help plan an effective business strategy to develop an effective Web Marketing Plan that consists of various strategies including your Business Branding, Website Image, Targeted Landing Pages specific to a short term goal, Email Campaigns, Banner Ads, Social Media Campaigns, etc that will address your BUSINESS and your CUSTOMER NEEDS!

Search Engine Marketing is the ongoing process to bring more customers to your website in order to obtain valued customers who will complete your ultimate goal; buy products or use your services.

PROMOTE YOUR BUSINESS WITH WEB MARKETING TOOLS!

The bottom line is you are in business to make money!  Having an internet presence expands your business to world wide opportunities.  With over 85% of internet users depending on the major Search Engines to find products, services, and information, your future prospects are unlimited.  However, the old adage is still true, it is necessary to spend money to make money, even in these tough economic times!  The growing business owner understands the benefits of implementing an ongoing advertising budget. 

Phase 1 MARKETING PLAN SPECIFIC TO YOUR BUSINESS AND CLIENTS
Develop an ongoing Marketing Plan to increase your Brand Awareness that consists of various strategies to include Website Image, Targeted Landing Pages, Email Campaigns, Banner Ads, Social Media, etc., to address each of your customers needs including:
  • New Lead Campaign
  • New Sale (Customer) Campaign
  • Long Term Nurturing Campaign
Phase 2 RESULTS DRIVEN WEBSITE DESIGN or WEBSITE REDESIGN REVIEW
  • Web Pages specific to customers who buy and or use your services
  • Engaging 
  • Informative Content
  • Keyword Effective
  • Flows Well
  • Evoke Call-to-Action Responses
  • Establish Relationship through Brand Development & Awareness

Phase 3 IMPLEMENT MARKETING PLAN & SEARCH ENGINE OPTIMIZATION
  • Begin various Marketing Strategies as planned in Phase 1
  • Website Optimization for ORGANIC SEARCH ENGINE PLACEMENT for specific keyword phrases
  • Begin link building campaign
Phase 4 ADJUST OVERALL SITE DESIGN, CALL-to-ACTIONS & VARIOUS MARKETING STRATEGIES
  • Continue with Organic Search Engine Optimization and keyword phrase placement for higher placement in search engines.
  • Tweak web content or add new fresh content such as tips, tricks, events, product updates, and videos.
  • Tweak or add new "Call to Action" such as Free Offers, Free Information, Webinar, Join..., Newsletter, or request to your customers/clients "Share your story"
Phase 5 IMPLEMENT SOCIAL MEDIA 

It's very tempting to jump on the social media bandwagon and is even necessary to compete in today's business markets! You want to get the most value for the time you spend on Social Media such as Blogging, Facebook, LinkedIn etc. When your identity (branding) displays your business as you want to be perceived; when your Call-to-Actions are in place; and when you can follow up and that your marketing campaigns you are ready to spread your messages through Social Media Campaigns.

You can also greatly increase your Brand Awareness, Business Identity, and Products for Sale through YouTube by promoting short videos such as:
  • Company Training Sessions
  • Services in Action
  • People who have purchased your products
  • Businesses selling your products
  • Helpful Tips
Tight Budget?
No Worries!
Every Small Step to Future Growth is Progress
GROW YOUR BUSINESS WITH
EFFECTIVE WEB MARKETING TOOLS
LINK BUILDING PROGRAM

OPTIMIZED WEBSITE WITH KEYWORDS FOR TODAY'S SEARCH ENGINES

WEBSITE MAINTENANCE SCHEDULE FOR CONTENT & KEYWORD ADJUSTMENT

GET SOCIAL - BLOG, TWEET, FACEBOOK, DIGG, LINKEDIN, ETC

NEWSLETTERS

PAY PER CLICK

PLANNED MARKETING ACTIVITITES SPECIFIC TO YOUR POTENTIAL AND CURRENT CUSTOMERS

TARGET LANDING PAGES

TESTIMONIALS

WEBSITE SUBMISSION TO SEARCH ENGINES
Idaho Web Designers | Beth McDonald Web Services
PO Box 263
North Fork, ID  83466
208-865-2600

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